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In observation of the Thanksgiving holiday, AMTA National Office will be closed Wednesday, November 22, 2017 at 2:00 PM CST
through Friday, November 24, 2017. 
You can reach us during our normal business hours starting Monday, November 27, 2017.

Growing Your Practice: Marketing 101 for Massage Therapists

How do you attract massage theray clients to your business through advertising, personal selling, promotions and publicity? Find basics on everything from business cards, direct mail, newsletters, newspaper advertising and gift certificates, to participation in volunteer events and public speaking engagements.

Advertising

Advertising is how you reach new clients and remind former clients of your services. This might include placing an ad on a local company's website or creating a direct mail piece that you send to potential clients.

Related: Digital Marketing Tools for Your Massage Practice

Advertising could also include posting your massage therapy business card or brochure on community bulletin boards at neighborhood retailers. Promotional advertising motivates prospective clients to take advantage of a specific promotion or event.

Related: AMTA Members Save at VistaPrint

Sales Promotions

Sales promotions refers to creating a specific offer or event for clients. Examples might include:

Bring a Friend: Promote multiple appointments by encouraging friends to celebrate a special day out together. Offer a discount for the referring friend or both.

Self-Care Workshop: To expand your massage therapy practice or improve client retention, consider inviting clients and prospects to a short presentation on a single topic, such as stress reduction.

Related: Grow Your Practice: Teach Wellness Classes | 3 CE Credits 

Causes: Promotions can also be valuable to show support of a cause, such as attracting attention to AMTA's National Massage Therapy Awareness Week, or a charity that is special to you.

Personal Selling

Personal selling means face-to-face contact with prospective clients. Sometimes personal selling is part of an overall strategic plan in which you make appointments with targeted contacts. Other times, personal selling is part of who you are as a massage therapist. Always be prepared with your business cards and a 30-second "elevator speech" regarding the benefits of massage therapy.

Public Relations

Public relations refers to non-paid communication to influence opinions and beliefs. It includes issuing press releases, conducting informational events, disseminating educational materials and participating in community involvement activities or speaking engagements.

Related: Effective Public Relations

Getting the Right Mix

Knowing where to spend your time and money to get the most impact from promoting your business is dependent on having a good marketing plan. Your marketing plan will help you define your goals and objectives and then establish a strategy and action plan for achieving your goals.

Related: Marketing Plan Basics

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"The support I’ve received at the various levels of my career has been key
in helping me get to the place I am today."

Lee S., AMTA member since 1995

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AMTA has long been the leading choice among massage therapists looking to establish themselves within the profession. We provide our members with the strongest benefits and promote massage therapy to the public and health care community.

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500 Davis Street, Suite 900 Evanston, IL 60201 1-877-905-0577 8am–5:30pm CT M–F
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