• Sign in to your account
  • Join now
  • Renew
  • Cart: 0 | $0.00
    Item
    Quantity
    Total

In observation of the Thanksgiving holiday, AMTA National Office will be closed Wednesday, November 22, 2017 at 2:00 PM CST
through Friday, November 24, 2017. 
You can reach us during our normal business hours starting Monday, November 27, 2017.

Public Relations Tools: Putting Together a Press Release

A press release is a tool to communicate your professional qualifications, your participation in special events and other news about your massage practice to your community.

Putting Together Your Press Release:

  • Most newspapers, trade magazines and online websites prefer to receive press releases via email. It's also the quickest and most cost-effective way to get your release to the right person.
  • Use a form or electronic business/professional letterhead as your e-mail template. Always provide your business name and contact information at the top of your press release.
  • Single-space the body of the release and type ### or “end” at the bottom 
  • Send the release as the body of the email. Many media outlets and writers block attachments to emails, so you have a better chance of getting noticed if the release is in the body of the email.
  • Include the headline of your release as the email subject line.

Tips for Working With the Media 

  • Explore your local newspaper's website to find out who should receive releases about openings of local professional offices, professional news or health-related news. Or call the publication and ask who your presss release should be direceted to. 
  • Keep track of the names of healthcare and lifestyle reporters in your local media. Get contact information (address, telephone, fax) for these reporters and producers at your local newspapers and TV stations. Make your own media list. 
  • After a few days, you can follow-up to ensure your release was received and to find out if anyone will be covering your event or announcement.
  • Think creatively! If a reporter isn’t interested in covering one event, describe another that may capture his or her attention.

  

| Share

"As a professional member of AMTA, I have found comfort in knowing that all the effort I put into obtaining my massage certification is recognized and protected. AMTA standards validate the profession."

Kim K., AMTA member since 2003

We are AMTA

AMTA has long been the leading choice among massage therapists looking to establish themselves within the profession. We provide our members with the strongest benefits and promote massage therapy to the public and health care community.

Learn more

Contact us
500 Davis Street, Suite 900 Evanston, IL 60201 1-877-905-0577 8am–5:30pm CT M–F
Contact us
Massage