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AMTA Releases Annual Research on Massage Therapy Profession

The American Massage Therapy Association® (AMTA®) ninth annual summary research on the state of the massage therapy profession indicates that trends of recent years are continuing. A detailed report focused on the meaning of the research for massage therapy schools and their students was released and discussed today at the AMTA 2016 Massage Schools Summit in Pasadena, California, the largest AMTA Schools Summit in the history of the event.

What the Research Says

Based on four surveys conducted for AMTA in recent months, and data from government agencies, the research shows:

  • The primary reason most consumers sought their last massage continues to be for medical, health and wellness benefits – down slightly to 52 percent of consumers, compared to 54 percent in 2014.
  • On average, massage therapists worked 25.3 hours per week in 2015, a slight increase over the 24.3 hours per week they worked in 2014. Massage therapists continued to see an average of 45 clients each month.
  • The average therapist made $24,519 from massage, up from previous years.
  • Massage therapists continue to see an increase in opportunities within health care environments as integration of massage therapy into patient care advances. Between 2014 and 2015, the estimated number of full-time and part-time massage therapists grew by 3 percent to approximately 346,000.

View the summary fact sheet »

As the demographics of the U.S. change, the opportunities for massage therapists continue to evolve, and the dynamics of massage therapy employment and private practice interact, this compilation of research is a vital resource for all in the massage therapy field. This is reflected in both the data on how massage therapists practice and how consumers accept massage.

The American Massage Therapy Association, the most trusted name in massage therapy, is the largest non-profit, professional association serving massage therapists, massage students and massage schools. The association is directed by volunteer leadership and fosters ongoing, direct member-involvement through its 51 chapters. AMTA works to advance the profession through ethics and standards, the promotion of fair and consistent licensing of massage therapists in all states, and public education on the benefits of massage.

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Satu F., AMTA member since 2003

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AMTA has long been the leading choice among massage therapists looking to establish themselves within the profession. We provide our members with the strongest benefits and promote massage therapy to the public and health care community.

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