The American Massage Therapy Association® (AMTA®) eighth annual summary research on the state of the massage therapy profession indicates that trends of recent years are continuing. A detailed report focused on the meaning of the research for massage therapy schools and their students was released and discussed today at the AMTA 2015 Massage Schools Summit in Tampa, Florida.
Based on four surveys conducted for AMTA in recent months, and data from government agencies, the research shows:
- The primary reason most consumers sought their last massage continues to be for medical, health and wellness benefits – now 54% of consumers, up from 43% in 2013.
- As massage therapists enter the market, their opportunities for employment choice continue to grow with the increase in franchise, spa, health club, hospital and clinic positions.
- Massage therapists continue to see an increase in opportunities within health care environments as integration of massage therapy into patient care advances.
- Between 2013 and 2014, the estimated number of massage therapists grew by 5 percent to 335,887.
Read AMTA’s Massage Therapy Industry Fact Sheet for more insights.
AMTA Industry Fact Sheet
As the demographics of the U.S. change, the opportunities for massage therapists continue to evolve, and the dynamics of massage therapy employment and private practice interact, this compilation of research is a vital resource for all in the massage therapy field. This is reflected in both the data on how massage therapists practice and how consumers accept massage.