AMTA's sixth annual summary research on the state of the massage therapy profession indicates mixed indicators for the massage therapy marketplace. Although consumers continue to strongly believe in the efficacy of massage therapy, fewer of them received massage in 2012 than the year before. But, practicing massage therapists reported working, on average, more hours this past year, while the health care industry continues to offer employment opportunities for massage therapists in a variety of settings. So, it is likely there were fewer massage therapists actively practicing than in the year before.
A detailed report focused on the meaning of the research for massage therapy schools and their students was released and discussed today at the AMTA 2013 Massage Schools Summit in Chicago. Read the full press release for an in-depth overview of the research.
Read the new AMTA Massage Therapy Industry Fact Sheet