American Massage Therapy Association^®

National Massage Therapy Awareness Week
Save the Date – October 25-31, 2009

Evanston, IL – From October 25 to 31, 2009, the American Massage Therapy Association^® (AMTA^®) will celebrate the massage therapy profession during National Massage Therapy Awareness Week^®, now in its 13^th year.  This week is designed to raise public awareness of the benefits of therapeutic massage and encourage Americans to seek massage therapy for stress relief, pain management and general health. 

AMTA members and chapters celebrate NMTAW in many unique ways, such as through public massage demonstrations, educational sessions on the benefits of massage, and providing massage therapy for charitable events.  This year, the power of touch will be demonstrated for several months before and after NMTAW in collaboration with the Komen for the Cure^® walk to support the cure for cancer.  And, many AMTA members will celebrate the week by collaborating with the World Skin Project to better educate their massage clients about changes in their skin that should be seen by a physician.  >

AMTA members will post the official NMTAW poster in public places, including community bulletin boards and health clubs.  And, they will talk to their clients about the importance and value of massage therapy.

“Our goal for this week is to provide an avenue for massage therapists to successfully spotlight the profession, their business and the association,” says AMTA President, Judy Stahl.  “I’m thrilled to share this event on a national level, and I’m looking forward to learning how our members celebrate as well.”

In support of NMTAW, AMTA will release results of its 13^th annual consumer survey on usage of massage therapy.

AMTA and its members are better known by consumers than any other massage organization/affiliation.  In consumer surveys, AMTA is recognized by twice as many consumers as other massage organizations.  AMTA began active celebration of National Massage Therapy Awareness Week in 1997 to promote awareness of the massage therapy profession, the benefits of massage therapy and the professionalism of its members.  

The American Massage Therapy Association is the largest nonprofit, professional association for massage therapists with 58,000 massage therapist members.  The association is directed by volunteer leadership and fosters ongoing, direct member-involvement through its 51 chapters.  AMTA works to advance the profession through ethics and standards, the promotion of fair and consistent licensing of massage therapists in all states, and public education on the benefits of massage. 

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