Developed in response to member feedback, Bolster Your Practice is AMTA’s new, interactive online course series focused on helping massage therapists build, grow and manage their practices. Perfect for those new to the profession or anyone wanting to revitalize their practices, Bolster covers the most key business topics and trends.
Bolster Topics:
- Marketing and branding
- Online reputation management
- Search engine optimization
- Employee and workplace management
- Daily deals and your practice
- Accounting and planning for your business
Planning for Tomorrow to Help You Today with Ruth Cox
Learn how to:
- Explain the importance of budgeting and planning for the next year.
- Identify the previous year’s revenues and expenses and how that information informs the next year’s budget.
- Explain how to organize financial information to pass on to a tax professional.
AMTA members receive discounted pricing!
Register today!
Ruth Cox is an experienced accountant with expertise in budget management.
Check back frequently for more information on Bolster Your Practice. For general information and a listing of other available courses, explore AMTA's online education.
Specific questions regarding Bolster? Email bolster@amtamassage.org.
What's the big deal? Daily Deals and Your Practice with Gregg Gonzales and Kevin Kelly.
Learn how to:
- Identify major daily deal providers
- Describe the basics of what to expect when setting up a daily deal
- Identify the pros and cons of running a daily deal
- Describe how to prepare to run a daily deal
AMTA members receive discounted pricing!
Register today!
Resolving Conflict in Your Massage Office with Nathan Nordstrom and Stephanie Jensen.
Learn how to:
- Understand that recognizing sources of conflict gives you keys to addressing them
- Describe the role of six leadership styles in conflict
- Describe three arms of successful working relationships
- Describe the best communication style for successful conflict transformation
AMTA members receive discounted pricing!
Register today!
Archived Sessions: Wait a minute, let me Google you! with Christopher Marx
Learn how to:
- Understand the benefits of an online presence
- Describe how search engines work
- Describe three ways to increase your ranking in search engines
- Describe how to use your website as a hub for online operations
AMTA Members receive discounted pricing.
Register today!
Putting Your Best Digital Foot Foward with Felicia Brown and Christopher Marx
Learn how to:
- Describe the elements of AMTA's Find A Massage Therapist national locator service, Facebook, LinkedIn and Twitter
- Understand Yelp and how to deal with reviews, particularly negative reviews
- Explain how your website presents clients with an overall picture of your practice and approach to massage
AMTA Members receive discounted pricing.
Register today!
Brand Your Way to Success with Laura Allen
Learn how to:
- Develop a brand
- Describe the components of using a brand across different media
- Discover how branding and marketing affect each other
- Learn how to market using a brand
- Create marketing tactics and tips for starting from scratch and re-branding
AMTA Members receive discounted pricing.
Register today!
For general information and a listing of other available courses, explore AMTA's online education.
Specific questions regarding Bolster? Email bolster@amtamassage.org.