Promote NMTAW and Your Practice With Social Media

Social media is a great way to share information on the benefits of massage with clients and prospective clients. Here are some ideas on how to promote AMTA's National Massage Therapy Awareness Week and your practice.

1. Update your social media status with massage therapy tips. Here are some sample status updates:

• Celebrate National Massage Therapy Awareness Week by booking a massage with a member of the American Massage Therapy Association! Get the most out of your next massage therapy appointment with these ten tips: http://bit.ly/v8hKG9
• This week is National Massage Therapy Awareness Week! According to the American Massage Therapy Association's 2011 consumer survey, 90 percent of individuals surveyed perceive massage as effective in reducing pain.
• Celebrate National Massage Therapy Awareness Week! Finding a professional massage therapist is vital to a positive massage experience. American Massage Therapy Association massage therapists have demonstrated a level of ability through education and/or testing, adhere to a code of ethics and must meet continuing education requirements. AMTA offers a free professional massage therapist locator service at www.findamassagetherapist.org.
• Celebrate National Massage Therapy Awareness Weeek! Clinical research has shown that massage therapy has benefits for many serious medical conditions, including low back pain, and for people with cancer cancer. Learn more: http://bit.ly/rIV3kr

2. Advertise special client promotions that you're offering during NMTAW. Are you running discounts or donating a portion of your proceeds to a charitable cause during NMTAW? Let your clients know!

3. Invite your social media followers to sign up for AMTA's consumer newsletter, e-touch. This quarterly newsletter features massage in the news, health and wellness tips and massage in your community. You also can post links to e-touch articles on your social media outlets.

For other tips on using social media to build your practice, check out AMTA's guides to social networking.

Your NMTAW checklist:

• Explore NMTAW planning resources, including the Planning, Coordination and Publicity Guide;
• Report your NMTAW activity;
• Email AMTA pictures for consideration in AMTA publications and social media.
• Follow AMTA on Facebook, LinkedIn, Twitter and YouTube for the latest news.