NMTAW gives you the opportunity to promote what is important to you. Use NMTAW to share your expertise with the public through a massage demonstration, participate in one of AMTA’s national volunteer opportunities or promote and develop your business by displaying the NMTAW poster. Whether you are participating with your chapter or on your own, every effort is equally important in promoting massage and the profession!
Is your goal is to attract more clients?
Use this week to reach out to the public to promote massage and your business. Hold an open house and invite people in your community to learn more about how massage can impact their health and well being. Send out postcards or e-mails to old clients inviting them back to your practice. Advertise a special for new clients. Offer regular clients referral incentives. These are only a few ideas on how to use this week to market your business.
Are you looking to network with other AMTA massage therapists in your area?
Take this opportunity to contact fellow AMTA members. Get together to meet people, exchange ideas, and share experiences. Organize an activity to promote massage and invite other AMTA members to participate. Look into health and wellness fairs in your area. Local charity events or festivals are also great places to get the word out about massage.
Do you want to reach out or give back to a deserving group in your community and donate your time and skills to show your appreciation?
Identify people in your area that may really benefit from your skilled hands. In previous years, members have donated their time for police and fire departments, hospice workers and military families. Giving the gift of massage can be just as rewarding for you as for the deserving recipient. Visit AMTA's Volunteer Connections for opportunities in your area.
Do you want to educate the people you work with about massage?
Maybe you work at a spa or health club and want to educate the staff on the benefits of massage so they can better recommend your services to prospective clients. Set up a time to give demonstrations to the staff so they can speak to clients about your work first-hand. Encourage them to ask you questions so they can better answer inquiries from the public. You’d be surprised how popular you become once your co-workers start mentioning you to customers and even making appointments for themselves.
Are you looking to educate a new group of people in your community?
Members often reach out to community centers, libraries and hospitals during NMTAW and given presentations on the many benefits of massage. This puts you in front of an audience with whom you can share your knowledge about how massage can make a difference in their lives. You may want to include success stories about clients who have benefited from massage to add a personal touch to your lecture. Pass out literature including brochures and pamphlets including your business information so audience members can contact you to make an appointment.
Are you interested in sharing your experiences and knowledge with massage therapy students?
Those just entering the profession could learn a lot from someone who has been practicing massage therapy. Contact a school in your area and volunteer to speak with their students. Pick a topic that will be interesting to your audience. Experiences working in different environments or what it is like to own your own practice are areas that may appeal to them. Taking the time to connect with those beginning their career in massage therapy can be a very worthwhile experience.
Does your state regulate massage therapy?
This week can be a great way to advocate for state licensure. Contact your chapter and get involved in their government relations efforts. Many chapters use this week as a platform to educate and gather support for regulation of the profession. More than ten states have passed massage therapy legislation since AMTA first introduced NMTAW. Your participation now can make a real impact on future of the profession.