Business needs

Our readers not only look to mtj for business-related products, they also take action and buy them:

87% purchase massage oils, lotions, creams and gels and spend an average of $200 on these products

77% took action based on an advertisement they saw in mtj

72% bought CDs

59% bought books

58% bought pillows/linens

44% read mtj to find new products and services

33-52% said they planned to purchase products from mtj advertisers in the future (results vary depending on the product)

AMTA members

82% are female with an average age of 45

78% of Professional members in practice more than 5 years

72% have their own office or work from home

52% have a second job with an average household income of $43,200

Lifestyle interests

our readers don’t just encourage their clients to lead a healthy lifestyle—they live it:

82% exercise at home

78% exercise on a regular basis

70% engage in regular walking

31% practice yoga

They’re also buying products that promote wellness:

84% eat organic foods

79% purchased cosmetics/hair care/hand lotions in the last 12 months

74% say bottled water is the most frequent beverage they drink

74% purchased vitamins/minerals in the last 12 months

52% have purchased nutrition supplements

51% regularly drink tea and/or coffee