Make the Most of Marketing
Keeping good clients means you have to get clients first. And, if you already have a nice core group of people who come to you regularly, putting some effort into expanding the number of clients you have never hurts. Knowing some basic, easy marketing tips can help you keep your business strong.
Jack Klemeyer, business coach and owner of GYB Coaching, suggests you “focus on the positive and get your name out there in as many ways as possible.” He encourages business owners to join networking groups that give you the opportunity to meet other professionals. Also, don’t be afraid to let people know what you do and ask for referrals.
You don’t have to limit this practice to just current clients, either. Ask your family, friends and neighbors, for example. You might also benefit from having a mentor. Look for a massage therapist you admire and ask her to share how she became successful, then follow her lead.
The Internet can also be an inexpensive, yet effective, way of getting your name out there. Michael Reynolds, president and CEO of SpinWeb, an online marketing and brand development agency, believes that many people simply lack awareness on how to utilize the Internet as part of their marketing efforts. But regardless of your own level of Internet experience, there are some simple things you can do that won’t break the bank.
Consider building an inexpensive website or blog, both of which can be vehicles for you to let people know about your massage practice and what you have to offer. Or, you might try putting together a simple podcast where you tell people about yourself and massage therapy. All of these things can help you build your reputation. “Take advantage of technology to become a trusted advisor in massage therapy,” encourages Reynolds.
Even in a tough economy, there are ways to continue to succeed. Making sure both your mind and practice space are clear, enhancing the service you provide to clients and finding ways to get your name in front of people are all good places to start. Pick one area and get started by making a commitment to yourself and your clients to take your practice to the next level.
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American Massage Therapy Association®
