Figuring your Finances
When you have a clear direction, you can begin to assess your income needs. If you don’t know exactly how much money you need to make to sustain your massage practice, uncertainty can begin to creep in. Continuing to work day to day, week to week and month to month without knowing the answer to this question is an easy habit to get into, so set a goal and measure your progress as soon as you can.
This exercise doesn’t need to be difficult. If you decide you want to make $2,000 per month and your fee is $60 per hour, dividing 2,000 by 60 means you have to do approximately 34 massage sessions per month to reach your goal. Go one step further and divide 34 by 4 (number of weeks in a month) and you now know you should book an average of nine massages per week.
Another way to measure your progress is to look at all the ways you make income from your massage practice. You might do table work and chair massage, as well as sell gift certificates, self-care and home-care products. From here, determine your highest income-generating activity and focus on it for the next 30 days. To increase your focus, come up with an action plan, such as calling clients who haven’t been in for a while or reaching out to potential clients that fit your practice. By concentrating on abundance, you are sure to create more abundance in your practice.
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American Massage Therapy Association®
