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HOW SCHOOLS ADDRESS THE ISSUE

Jeffrey Forman, PhD, massage therapy program coordinator of De Anza College in California, says tangible proof of employers preference for female therapists is available on his colleges online job site where employers can post open positions and may request male or female therapists.

Our postings show 11 employers requested females, 0 requested males and 13 had no preference, Forman says. He also says that students perform role-playing exercises to expose male students to possible situations. We make them aware of different scenarios and tell them they have to communicate and that draping has to be impeccable, Forman says.

At De Anza College, in 2003, men made up only 37 percent of the total students enrolled in the massage therapy program for the year. At Allegany College of Maryland where therapeutic massage has been offered as an associate degree, 40 students have graduated since the programs inception in 2000, yet only four were male.

Paula Murray, director of Allegany Colleges program, thinks men may be dissuaded from pursuing massage therapy for several reasons, including the belief that its a womens profession, its only for men who are strong and buff like Sven in the movies, or because of homophobia. I [also] believe the cultural impact of touch in this country makes it even more challenging for men to consider the profession. I think those who are most successful have a very strong sense of commitment, she says.

Schools are in a position to help prepare male therapists for any potential gender bias they may face after graduation.

At the Bancroft School of Massage Therapy, Hurd makes sure the school addresses problems therapists may encounter, male or female. We dont tell males that they will have a harder time in the business because they might not. It depends so much on how proactive the therapist is and where he will go with his career. Female therapists have their share of problems and issues as well, he says. Massage therapy can be a difficult business at times and it takes perseverance and a lot of work to develop the career that you want. Of course, the biggest help we give male students is how to communicate with clients themselves and how to have appropriate boundaries that will set their clients at ease.

Jan Schwartz, vice president of education at Cortiva Institute, which as of mid-September owned 10 massage therapy schools around the United States, says the classrooms focus more on consumer choices, rather than the issue of discrimination.

In the classroom we discuss the consumers choices, why they might make those choices and what we can do as therapists and a community to respect those choices, Schwartz says, adding that they also talk about ways the therapists can educate the consumer about sexual stereotypes of men and women.

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