40 How To Get Involved In Professional Sports
A massage therapist with a Massachusetts minor-league hockey franchise shares her insights.
By Karen K. Futral

 

60 Polarity Therapy: "Going Wireless"
This method will become one of the premier wellness modalities for the 21st century.
By Eileen DeLise Kennedy

 

80 Therapeutic Massage And Diabetes
If the proper procedures are followed, massage often helps clients with this serious disease.
By Mary Kathleen Rose

 

92 Labor And Massage
The techniques in this article can be extremely beneficial to a woman about to deliver.
By Jennifer Warren

 

104 Massage For People With Cancer
This article updates the developments made in this area in the last few years.
By Gayle MacDonald

 

 
124 Visual Appeal
Four massage therapists share their marketing materials and tips for success.
By Cherie Sohnen-Moe

 

130 The Brochure: A Powerful Promotional Tool
A simple promotional piece remains one of the best ways to market your business.
By Gerald Y. Kinro

 

134 Postcard Campaigns That Have Legs
The gentle repetition of a continual mailing works every time.
By Elaine Floyd

 

140 Avoid Copyright Pitfalls
These guidelines should help you avoid legal 
problems with your print material.
By Cherie Sohnen-Moe

 

 

 

 

 

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