Effective marketing and diversification are
the building blocks to business success and expansion. The articles in this section
explore the nature of marketing, provide specific avenues for increasing your market
presence, and guide you in long-term growth. The ideas are applicable to therapists just
starting out, as well as those who have been in practice for many years.
Many myths and negative emotions surround the concept of marketing. Monica Roseberry helps
dispel these misconceptions by providing the necessary ingredients to whip up a foolproof
marketing plan.
Put some magic into your marketing endeavors. MTJ's Business Editor Cherie Sohnen-Moe
unveils the four major marketing acts, and reveals the secrets to successfully mastering
four specific promotional feats.
Elaine Floyd demonstrates how easy it is to use coupons to bolster your client base. Also
included are design and placement tips to increase the effectiveness of your coupons.
Gaining visibility while helping your community is an example of a win-win marketing
approach. Raymond Blaylock guides you through the process from choosing an event, to
preparing for the event, to successfully running the event.
The attrition rate for massage therapists is very high. Gerald Kinro poses several
alternatives for increasing your career longevity. He uses real practitioners as examples,
and includes a step-by-step guide for developing spin-offs.
We are confident that these articles will provide you with many new ideas about growing
your practice. Enjoy the section.
The business theme for MTJ's Winter 2001 issue is "Building your practice with the
Internet." These articles will assist massage therapists in making the business
aspects of practice more pleasurable and profitable. Suggestions or questions should be
directed to Cherie Sohnen-Moe, whose address is listed at the end of her story, on page
122.
-The Editors |
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