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November 2005 | Vol. 6, No. 10
Dear e-touch reader, In the aftermath of Hurricane Katrina, Gulf Coast residents now face
the daunting task of starting over. For those who suffered significant
losses, moving forward may feel overwhelming. Where to start? Could this
happen again? Want to know what AMTA has been doing in response to Hurricane Katrina? Check out the regular updates on AMTA's Web site. Enjoy the issue! ~The Editors To ensure the delivery of e-touch E-mails to your inbox, please take a moment to add etouch@amtamassage.org to your E-Mail Address Book or Safe List. NOTE: Internet browsers and E-mail programs differ widely. If Web and/or E-mail links from this issue are not highlighted on your screen, simply copy and paste them into your browser’s address line or E-mail form as appropriate. MANAGING STRESS WITH MASSAGE THIS HOLIDAY SEASONBy Kerri Pienschke
hat causes the most stress during the holidays? Money issues ranked highest for causing holiday stress, according to a 2004 survey by the American Psychological Association (APA). The survey found that 61 percent of Americans listed lack of money as the top reason for holiday stress followed by the demands of gift giving and lack of time. Survey results also showed that younger Americans are more worried about lack of money and gift giving compared to people 35 and older. One in five Americans said they were worried that holiday stress could affect their physical health, but 36 percent admitted they either eat or drink alcohol to cope with holiday stress instead of utilizing something healthy – like therapeutic massage – for stress management. The International Stress Management Association defines stress management as the ability of an individual to manage the perceived pressures they face on a day to day basis. Stress is individual. What one person finds highly stressful, another may not even notice. Some people love the holiday crowds, noise and bright lights. Others find it chaotic and don’t enjoy it at all. Everyone reacts differently and can handle different amounts of stress before feeling negative effects. Stress is not necessarily a bad thing. It can promote positive change and growth. But too much stress can be harmful. Research shows that as stress grows, people may become more susceptible to physical illness, mental and emotional problems, and accidental injuries.
When a person faces situations of extreme stress, such as losing sight of a child in a crowded mall full of holiday shoppers, muscles tense, and the heart rate, breathing rate, and blood pressure all increase while adrenal glands pump adrenaline through the body. Systems that are not needed for immediate survival shut down. The body is prepared for “fight” or “flight.”
Most of the stresses we face are minor compared to losing a child in a
mall. But when someone is genuinely worried about things like holiday
gift-giving, money and family issues, the body has much the same
response that it has to that fear in the mall. Because it’s not
acceptable to either fight or run, the body does not as easily return to
a normal state. The effects of stresses build up, and over time, the
body spends more time in the fight or flight state.
Relieving Symptoms of Stress with Massage Increased circulation is one of massage therapy’s primary benefits. Chronic tension produces tight muscles, the results of which are an inhibited inflow of nutrients and outflow of toxins. Increased circulatory flow brings more oxygen to cells and helps get rid of metabolic wastes. This can help reduce pain, increase range-of-motion and begin to eliminate the muscle “knots” that are associated with tight necks and shoulders. Massage also boosts the body's immune system, which can become compromised from extended periods of stress, and triggers the opposite of the fight or flight response. The relaxation response lowers heart rate, breathing rate and blood pressure and increases the blood supply to the body, helping it perform at an optimal level. Pain relief is another advantage of massage therapy and is a very common reason why consumers seek massage therapy. AMTA’s 2005 Annual Consumer Survey showed that massage therapy actually tied with medication as the preferred method of pain relief for 28 percent of those surveyed. During a massage, the body releases endorphins, the body's own natural pain killers. The resulting reduction in pain allows tight muscles to loosen, which calms the nerves. Consider Massage this Holiday Season During holiday periods, it’s quite natural to expend a lot of energy, both mentally and physically. While preparing for family gatherings, buying gifts, fighting crowds and feeling like there’s not enough time to do it all, the holidays can take their toll. The holiday season leaves many feeling exhausted and overwhelmed. This year, instead of turning to unhealthy means of relaxation, consider getting a massage. It will help restore the balance between body and mind frequently lost in stressful situations, reduce anxiety and promote a feeling of well being. Your holidays will be much more enjoyable if you’re relaxed and as stress-free as possible. To find a qualified AMTA massage therapist near you, visit AMTA's Find a Massage Therapist locator service online today or call toll-free at 888-THE-AMTA [843-2682]. ~ Kerri Pienschke is the Communications Projects Coordinator at the American Massage Therapy Association, based in Evanston, Illinois. She can be contacted at: kpienschke@amtamassage.org. DID YOU KNOW?Emergency management and disaster planning are important for all small business owners. There are many resources available to assist you in the process, including these:
Contingency Planning
and Disaster Recovery: A Small Business Guide
Emergency Management
Guide for Business & Industry Business Continuity Guideline: A Practical Approach for Emergency Preparedness, Crisis Management, and Disaster Recovery. Also available free online at: http://www.asisonline.org/guidelines/guidelinesbc.pdf
Simply Essential
Disaster Preparation Kit (Simply Essential Series) (Paperback)
GET YOUR CLAIM PAID: Source: William J. Lynott AMTA AND MEMBERS RESPOND TO HURRICANE The devastating effects of Hurricane Katrina touched many lives, including AMTA members. AMTA extends its
heartfelt condolences to those who lost loved ones and those who now
face the challenges of re-establishing their lives. Like the rest of the
population in the affected areas of Louisiana, Mississippi, Alabama and
Texas, many members lost their homes and their livelihoods. At the AMTA national convention, members donated more than $3,000 as an initial contribution through the New Mexico Chapter toward a National plan to offset AMTA dues and Chapter fees for members in the affected areas. AMTA will match funds raised through this Chapter program up to $50,000, so members in the affected area will not have to pay their dues for one year. AMTA is coordinating a Practitioner Member
Rebuilding Kit, which will include basic equipment and supplies, donated
by leading companies, to help members in the affected areas get started
again. Before you know it, the holidays will be here. It's time to start working on that gift list. Gift certificates for massages make wonderful surprises for your friends, family and anyone else who may need a little relaxation this holiday season. To find a qualified AMTA massage therapist near you, visit AMTA's Find a Massage Therapist locator service online today or call toll-free at 888-THE-AMTA [843-2682]. Use AMTA’s Find a Massage Therapist® national locator service to locate a qualified AMTA Professional-category member anywhere in the United States. This service will direct you to professionals who are well trained, adhere to a professionally recognized code of ethics and standards of practice, and are committed to continuing their professional education and development. Visit the locator service online today, or call toll-free at 888-THE-AMTA [843-2682]. If you have a friend, coworker or relative who could benefit from using the online locator service to find a professional massage therapist, send them a personal e-mail message from AMTA. Spread the benefits of massage! MASSAGE THERAPY Q & A: CAN I BENEFIT FROM ONE MASSAGE?Q: Can I get lasting benefits from receiving only one massage? A: Certainly, any amount of massage is wonderful for your mind and body. However, massage has its greatest benefits over time. The therapeutic effects of massage are cumulative, so the more often a person gets a massage, the better he or she will feel, and the more quickly one’s body will respond. From one session to the next, relaxation deepens as the chronic patterns of stress in the body are affected and released. These changes are readily felt in day-to-day life as well, which adds another dimension of reinforcement. If you are getting massage to address chronic muscular tension or recovery from a soft-tissue injury, more than one session is usually needed. Find an AMTA-member massage therapist in your area through the association’s free Find a Massage Therapist national locator service or call 1-888-THE-AMTA. TABLE TIPSA Nice Way To Treat Overworked Feet If you are on your feet for long periods of time, you have
experienced the agony of "da feet"! To ease foot strain and help relax
your entire body, all you need is a golf ball and a sweat sock. Put the
golf ball in the sock and place it on the floor. Place your foot on the
golf ball and press down while rolling the ball around. You can place
your other foot on the end of the sock to keep the ball in place. You
determine the amount of pressure to use on each part of your foot. After
you have spent a few minutes on each foot you will notice other parts of
your body beginning to relax. If you are savvy with reflexology points,
you will be able to spend extra time on the areas where you need the
most work. I notice that when I do this treatment within an hour or so
of bedtime, it helps me get to sleep and stay that way.
For a different massage tip each week, visit AMTA’s Massage Room. SUBSCRIBE ONLINE TO MASSAGE THERAPY JOURNAL AND SAVEWant to read more about the latest massage techniques, research, business practices tips, news, etc.? Then subscribe to Massage Therapy Journal ®. Fill out the convenient order form for a one- or two-year subscription, and save up to 25 percent! New to Massage Therapy Journal is access to PDFs (requires Adobe Acrobat Reader) of articles from the latest issue. Each issue, the editors select key articles that you can read online, or print out to read at a later date. See the latest issue today! To find past articles, try searching our convenient online index. You can look up articles by author, subject, title or issue. COPYRIGHT PERMISSION REQUESTSIf you would like to reprint any of the e-touch issues or articles, you need to first obtain copyright permission. HOW TO SUBSCRIBE HOW TO UNSUBSCRIBE / CHANGE E-MAIL ADDRESS OR EDITION LEGAL NOTICE: Articles submitted by individual authors are copyrighted by those authors and reprinted with their permission. Views expressed in these articles are not necessarily the views of the American Massage Therapy Association®, and should in no way be construed as an endorsement. They are for informational purposes only. American Massage Therapy Association • 500
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