PREVENTING CHRONIC WHIPLASH SYNDROME WITH MASSAGE

By Dr. Leo B. Stouder

Mary has been suffering with chronic whiplash syndrome ever since she was in a car accident several years ago. The car that hit her was going slowly, and she was stopped. There was no damage to her car, but she was treated with medication and wore a soft collar for many weeks after the accident. Eventually, she needed stronger medication to dull the pain. She hasn’t worked since her accident, and she is a casualty of chronic whiplash syndrome (CWS).

The American Academy of Orthopaedic Surgeons estimates that 20 percent of people involved in rear-end collisions later experience symptoms that center in the neck region. While most recover quickly, a small number—like Mary—develop chronic conditions that result in severe pain and sometimes even disability.

A major concern in acute whiplash injuries is the possibility that these cases may become chronic. Our bodies were not designed to withstand this kind of injury while seated, and while car restraints reduce fractures of the spine, they don’t offer much hope for soft tissue injuries.

Time is of the essence in whiplash cases. The longer the patients go without proper treatment, the more they run the risk of chronic pain. The amount of damage to the vehicle does not equate to the level of injury that the body may sustain. Remember, the force of the accident has to be absorbed somewhere—if it does not go to the vehicle, then the force will go into the passengers.

What Is Whiplash?

The National Institute of Neurological Disorders and Stroke defines whiplash as a soft tissue injury to the neck. It is characterized by a collection of symptoms that occur following damage to the neck. The symptoms can occur right after the injury, or may be delayed for several days. Symptoms can range from neck stiffness, headaches and dizziness to abnormal sensations such as burning, shoulder pain or back pain. Some people even experience memory loss, concentration impairment or sleep disturbances.

LifeART/MEDICLIP image copyright 1997 Lippincott Williams & Wilkins. All rights reserved. This illustration shows the muscles that are often affected in rear-end and/or front-end collisions.

But some medical professionals feel that the root cause of CWS is psychological. The reasoning is that an acute whiplash patient restricts movement due to fear that the pain will be worse. As the theory goes, this restriction of movement causes a chronic pain situation.

I believe the primary reason for CWS is not in the patient’s head—it is in the soft tissue of the neck. The patient restricts movement because of the pain. Lessen the pain by increasing the function of the neck, and you will have the prescription to prevent CWS.

Massage Therapy’s Role

Massage therapy can help prevent CWS.  When the massage therapist works the appropriate muscles, neck pain decreases and range of motion increases.

First, the massage therapist will take a good history of the accident, emphasizing how the patient was hit. Was it a rear-end or a front-end collision?  The head and neck should be evaluated for injury by range of motion and posture analysis. Then, the muscles mentioned below should be checked for spasm and other dysfunctions.

In classic whiplash, the neck goes through one of two mechanisms of injury—from a front-end collision or from a rear-end collision. Front-end collisions thrust the head forward and whip backward. The neck extensors (splenius capitius, semisplenius capitius) and upper trapezius are often injured in a front-end collision because they become overstretched.

LifeART/MEDICLIP image copyright 1997 Lippincott Williams & Wilkins. All rights reserved. The pectoralis minor muscles, which lie deep in the front chest, are often strained in an accident when the body is thrust forward.

In a rear-end collision, the head is thrust backward and then whipped forward. The sternocleidomastoid muscle, along with the scalenes, are the important muscles that are involved in this scenario.

A pair of muscles often overlooked is the pectoralis minor muscles. Special attention should be given to these muscles, which lie deep in the front chest. These often are the muscles strained when the body goes forward, and the restraint of the seat belt prevents the full movement forward. Often, the left pectoralis minor is affected more in drivers who were wearing their seat belt.  Passengers who wore a seat belt in the front seat will show trauma to the right pectoralis minor. Note that our seat belts only go over one shoulder, which is the area of trauma intensity. Race car drivers, in contrast, are in a harness seat belt that holds both shoulders secure. This restricts soft tissue injury.

The rear-end collision muscle—the sternocliedomastoid and scalenes—and the front-end collision muscles—the splenius capitius, semisplenius capitius (the two caps) and the upper trapezius—are usually found to have sustained a micro-avulsion injury, where the muscle tears away from its attachment on the bone due to the trauma that is sustained from the whiplash motion of the neck. A muscle with a micro-avulsion injury will not function properly, which means the muscle will not be able to support the head and neck as it should.

Massage therapy, by working generally on the muscles, will assist the muscle by increasing its blood supply. In addition, a technique that focuses on the specific muscle injured can be applied to the attachment sites of the muscle to facilitate the bonding of the muscle back to its attachment.

Massage therapy can make a major difference in acute whiplash by decreasing the patient’s suffering initially. With this relief, the massage therapist will help clients like Mary diminish the possibility of suffering from CWS.

MONTHLY MARKETING TIP: REVIEWING YOUR BUSINESS PLAN

By Amy Roberts

You know what it’s like—things get busy, and you put off looking at your business plan. But do you know why most massage therapy businesses fail? Lack of planning. They have no direction, they don’t know what they are doing, and they don’t set goals and stick to a set program.

When we think of a business plan for our massage practices, we envision sitting down in front of the computer and planning, thinking and challenging our brains to the point of exhaustion. But it doesn’t have to be like that at all. In fact, preparing a massage therapy business plan can actually be fun.

You can buy software to do a business plan, or you can take the simple, inexpensive route—using a journal. You can really have fun with it. You can design it like a scrapbook or photo album with lots of color and pictures. How much better would it be if our business plans were designed this way?

Next, give it an enthusiastic name like “My Fabulous Life” plan or “My Success Plan.” The trouble with many business plans is that they are boring. The business plan software CDs that I have seen are dull, executive-like and use corporate words that are not specific to the massage industry.

We’re not taught to have fun when we do a business plan or to allow for daydreams or crazy ideas or even pictures to creep into it! I find this odd, since we are imaginative beings, filled with creative ideas that are ready to be put into action.

Your business plan is not just a plan to have a business, but rather a plan to be happy and successful with a thriving massage business. It’s really your “Success Plan.”

So let’s get started. Make sure you have the things that are relevant to you and your personal situation. For example, use the following terms in your self-made massage business plan like:

• My ideas for getting new clients. My ideal client looks like (blank) and acts like (blank) 
• Who I think would be really good to do business with?
• How I’m going to keep motivated?
• How I can improve my rebooking rate?
• How many clients I want six months from now?
• What are ways I can filter out negative people from my life who don’t believe in having success?

Include mind maps, photos, quotes, poems and sayings from positive people to make it more appealing to you. In my plan, I have a quote from cosmetic entrepreneur Estee Lauder: “When I thought I couldn’t go on, I forced myself to keep going. My success is based on persistence, not luck.” I keep it in front of me because it reminds me to keep focused on the big picture and to persist no matter what. It’s persistence that gets you through the most.

So have fun with your business plan. Make it a book you want to open every day because it makes you feel good—not bored. Make it stimulating to the eye and, most importantly, your heart. Best of luck!

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CLICK `N PICK: DO YOU PREPARE A BUSINESS PLAN FOR YOUR MASSAGE PRACTICE EACH YEAR?

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