According to the , 39 million American adults (18 percent) have discussed massage therapy with their doctors or health care providers. And, of those 18 percent, 35 percent of their health care providers strongly recommended massage therapy. One way to reach prospective clients is to establish a relationship with health care providers.
Make Your Introduction Stand Out
Before you e-mail, call, or visit a health care provider for the first time, make a realistic assessment of what you have to offer their clients. Two important areas to consider are:
- How can your training in specific modalities address their clients' particular health problems?
- What data can you cite that describes the efficacy of massage for certain health conditions?
The most efficient way to make initial contact with a health-care provider is to send a letter describing your qualifications and stating what you want to do, and then follow up with a phone call to make an appointment. Your letter should include the following information:
- Your qualifications as a massage therapist. This includes your professional credentials (for example, that you are licensed by the state of Missouri, certified and a professional member of AMTA), and a description of your training, with emphasis on your anatomy, physiology and medical terminology background.
- Description of your specialty areas, such as headaches, sports injuries, infant massage or geriatric massage.
- Citation of a few key research studies that demonstrate the efficacy of massage for certain health conditions.
- The methods you use to measure the success of your work.
- Description of what you would like to accomplish. For example, "I am interested in supporting your client's health care by providing massage therapy."
- Description of how you will follow up. For example, "If you can provide information to me about how I may become qualified to receive referrals from you, I would appreciate it. I will call you in two weeks to schedule an appointment."
- Enclose a brochure that describes your practice and the efficacy of massage.
Sample Introduction Letter
After you promise in the letter to follow up, make a note on your calendar to remind you to do so. The next step is thanking the health-care provider for client referrals but first you have to get the referrals.