AMTA's 16th annual National Massage Therapy Awareness Week® (NMTAW) activities and public relations promoted the value of massage for health and wellness. Now part of the association's ongoing consumer awareness program, NMTAW gives AMTA members the opportunity to promote the profession and their practices.
Major online publications and news services published information from AMTA’s annual consumer survey and featured stories on the growing use of massage therapy for health and medical reasons. AMTA chapters and members across the country reached out to the public with information about massage, massage demonstrations and charity events during the week.
Early reports indicate a wide range of NMTAW events, and photos of many are on AMTA's Facebook page. AMTA’s multi-media press releases again brought publicity through free electronic billboards in New York City and Las Vegas.
Here are just a few examples of member and chapter NMTAW activities:
- Jaime Smith (CO) offered half-priced massage with a donation to a local food pantry.
- The AMTA-Massachusetts Chapter received a gubernatorial proclamation in honor of NMTAW and hosted massage demonstrations at a local YMCA and at a hospice and palliative care event.
- April Vale (OH) wrote a letter to the editor of her local newspaper explaining the benefits of massage for health and wellness.
- The AMTA-Texas Chapter offered complimentary massages at an assisted living facility (Austin), at Texas Children's Hospital (Houston), at Cook Children's Medical Center (Ft. Worth) and at a scooter event and an adult activity center (San Antonio).
- Centura College (VA) celebrated with student games and prizes, chair massage demonstrations and a presentation on AMTA member benefits.
Do you have an activity or photo to share? Send your NMTAW update to NMTAW@amtamassage.org..
Save the date! AMTA's 17th annual NMTAW is October 20-26, 2013.